I love the source for the article. Source: Regus
This is a great example of how different their culture is from ours, from real coworking. As much as we all like to toot our own horns, etc, we often give props to others in the community. Those of us who are just getting going look up to the pioneers. In turn, some of us then become pioneers in our spheres of influence. But, like in life we never " arrive". Always something to both learn and teach. We follow and then we lead, but always still following. (I think I can hear Elton, "It's the circle of life...."). All this is not just a rant against Regus rather an excuse to once again say thanks to the global community of coworking. Thanks for those who really did blaze the trail for us newbies and modeled the culture of coworking so well.
Chad
Chad
I can't help but keep looking back at our April Fools joke form 2008.I swear, I didn't mean to predict the future.-Alex--
/ah
indyhall.org
coworking in philadelphia
On Mon, Nov 7, 2011 at 4:58 PM, sking@emergentresearch.com <sking@emergentresearch.com> wrote:
The move by Regus to claim the coworking space validates the growing
power of coworking and the coworking movement. It also shows how
mainstream coworking (or at least the term coworking) has become.
Regus wouldn't have done this unless they were seeing rapidly growing
interest in coworking.
Their pitch is an attempt to co-opt the term and redefine it to fit
their business goals and objectives. Classic marketing move - right
out of the positioning 101 playbook.
I'm a bit surprised they claim to have invented coworking. This seems
too easy to dispute and of limited marketing value. I would have
stuck with "the world's largest coworking company." That's more
defensible (even if it's wrong), and the more powerful claim.
The good news is this should increase the awareness of coworking,
especially in the corporate market where Regus plays. It also
provides a differentiation opportunity for the real coworking spaces.
On Nov 7, 6:55 am, Ky Ekinci (Office Divvy ™) <askpalmco...@gmail.com>
wrote:
> I chuckled when I read this press release by Regus today.> http://www.marketwatch.com/story/coworking-revolution-regus-cites-ris...
>
>
> Obviously they realize that their existing business model will not
> sustain, and is now passé. It is concerning though that they claim
> overnight that they are not only a coworking space provider but also a
> pioneers in the movement.
>
> Thoughts?
--
You received this message because you are subscribed to the Google Groups "Coworking" group.
To post to this group, send email to coworking@googlegroups.com.
To unsubscribe from this group, send email to coworking+unsubscribe@googlegroups.com.
For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
You received this message because you are subscribed to the Google Groups "Coworking" group.
To post to this group, send email to coworking@googlegroups.com.
To unsubscribe from this group, send email to coworking+unsubscribe@googlegroups.com.
For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
No comments:
Post a Comment