Re: NailTech:: need to fill book

Hi Lauren,

   Have you had an open house for your new salon yet?  Try networking with other businesses to maximize the turnout.  Such as... contact a local florist and see if they will provide flowers/plants and business cards so clients will know where the flowers came from.  How about a bakery or cookie shop?  They might provide refreshments for your open house, and you can promote their business by displaying the business cards.  A restaurant? A Winery?  Massage Therapist?  Mary Kay?  Pampered Chef?  You get the idea.  The more businesses you involve, the more people you will reach for your open house.  Are there other businesses nearby that would want to do a holiday open house with your event?  So customers can walk from one business to the other and check them all out?  Do the other businesses want to do drawings for door prizes?  You can have tickets for the potential customers to fill out with their name and address/e-mail.  Have a nice sign in sheet so they can register as they walk in, (like a guest registry for a wedding)  Take them on a tour, introduce staff members, have proper signage for prices, services, hours of operation etc.  Make sure you offer door prizes/gift certificates for the clients to redeem at their next appt!  Can you do a hand/arm massage during the open house?  Paraffin dips?  Nail Art?  Sell gift certificates for Christmas at the open house also!   Have lots of business cards and brochures available.  Display your flyers for your open house at the other vendors who are participating (bakery, florist etc.)  Make sure your credit card machine is up and running for the open house, as you will probably have retail to sell also.  Put the event on craigslist, the newspaper, community news, etc.  Promote, promote, promote!  You want to have the most talked about event in the town!!!!!!!! 

Hope this helps,

Pam

Nail Designs

Ohio

-----Original Message-----
From: Lauren Dodson <april392002@yahoo.com>
To: nailtech <nailtech@googlegroups.com>
Sent: Mon, Oct 31, 2011 12:56 pm
Subject: NailTech:: need to fill book

Hey everyone,  I just opened a nail salon two weeks ago. It is myself and three other girls that rent from me.  We are former co-workers and get along really well.  One other girl is very busy, but the other two really need to build. I am on Facebook, have a website,twitter and I post on Craigs List.  I want to make sure everyone is busy, so we have handed out flyers and such. There are several salons near by that don't do nails, so I gave them our price sheet and cards.  I'm looking into Skirt magazine for advertising. Has anyone ever used Skirt and what do you think.  Do you have any ideas that I can implement to help attract new people to the salon?  Lauren Dodson

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